Last month, I interviewed Super Host Jennifer M. for a business feature.
The Austin-based host had been running her Airbnb successfully for three years. Consistent bookings, good ratings, positive feedback. Then 8 months ago, something extraordinary happened.
— "These towels are incredible - softer than the Four Seasons!" one guest wrote in a review.
— "I need to know where you got these towels!" demanded another.
Jennifer was stunned. Since then, she's seen this pattern repeat in review after review. Guests specifically requesting her property. Competitors asking her secret. Everyone's quietly discovering what premium linens can do for a business.